On the the other hand, why not call its Microsoft and be done with the 'hoo' bit?
Could be a win for advertisers though. Not everybody agrees that its a bad deal, at least for their own situation.
Heres a view from the searchers perspective.
And what about the issue of competition?
Previous postings: on, off, on, off.
UPDATE: an excellent blog posting by Jason Calacanis which has much to commend it. The bottom line, don't surrender (or commit suicide) - innovate!